BEAT 2012

Like all the editions of the Olympic Games, London has its own song. Maybe you have already seen the commercial on television. This time the song is made by Mark Ronson and Mother London in collaboration with Coca Cola. Check the commercial below!

This Olympic Anthem is made up of different sports sounds that are produced by five ‘hero athletes’ while performing their sports. Also a chorus of teenage athletes cooperated to set up BEAT 2012. It took five months to tape all the different sounds and create a song out of it. Furthermore, the whole song and act for the commercial were performed live in front of three thousand kids from London nearby the Olympic Stadium. The Move to the Beat campaign has one important objective: help young people to connect with the Olympics of 2012. Here you can see a little bit of ‘the making of’:

The Beat Wall, an urban artwork painted by different international young artists in East London, states the launch of the Move to the Beat campaign. This wall is a visualization of how Mark Ronson travelled around the world to collect the sports sounds. Check out the Beat Wall here:

Like to see more of the Move to the Beat campaign? On Thursday 1 March, you can see the Move to the Beat special on MTV at 8.45pm.

Are you already an Olympics fan? Or are you a big fan of the BEAT 2012 campaign? Check out the Coca Cola Facebook page for the Track the Beat-app and keep in touch with our Facebook!